Baptist Health Hires System's First Value Based Care Officer


LITTLE ROCK - Dr. Cliff Fullerton recently joined Baptist Health as the health care organization's first chief value based care officer.

In this newly created role, Dr. Fullerton leads Baptist Health's efforts to improve the quality and cost of health care for Arkansans and leads the Population Health Services Office for Baptist Health. This office will unify the organization's efforts to work with patients, physicians, health plans and employees in agreements that bring more value to stakeholders.

Dr. Fullerton comes to Baptist Health from the Baylor Scott and White Health system where he has held numerous leadership roles. Most recently, he served as senior vice president and chief population health officer as well as president of the Baylor Scott and White Quality Alliance.

Dr. Fullerton is board-certified in Family Medicine and holds a master's degree in Healthcare Management.


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